Nielsen's survey also shows that consumers from middle-income families in first-tier cities with an average monthly income of 7,000 yuan ($1,110) to 9,999 yuan benefited the most from lower CPI and consumer stimulus measures, showing a 10-point jump in their willingness to spend in 2013.
Personal digital appliances such as tablets and digital cameras ranked high on shopping lists for the next 12 months, as 31 percent of consumers said they were planning to purchase these items. That sentiment was strongest among consumers in first-tier cities, 66 percent of whom said they were planning to buy these items.
The demand for home appliances such as televisions and washing machines is also on the rise, with 29 percent of consumers indicating they are planning to purchase these items in the next 12 months, led by 60 percent of consumers in first-tier cities.
"Active promotional activities in the third quarter boosted consumers' willingness to spend," said Yan.
Contact the writer at huyuanyuan@chinadaily.com.cn
Landmark building should respect the public's feeling
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