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No shortage of talent (5)

By Lu Qianwen (Global Times)

08:56, May 29, 2013

To each its own

"Jumping on the bandwagon of introducing foreign TV programs illustrates that we have a long way to go to realize the marketability of our own TV programs," said Yuan Zhiqiang, a TV critic, "In Britain they have professional idea companies for TV programs. In China, even if we have them, they don't relate so much to the market."

At least there is a silver lining around the cloud of borrowed ideas - each of these clone programs seems to have found an audience. For example, I Am a Singer was a copy of a South Korean music performance show that spotlighted veteran professional talents. It was broadcast earlier this year from January to April on Hunan TV and garnered great popularity while on the air.

"I Am a Singer has successfully built its own style. Its focus on those songs and singers of the past turned out well in bonding with some not-so-young audiences," Yuan told the Global Times.

Maybe for audiences eyeing a TV screen full of various music shows, aesthetic fatigue is unavoidable. But according to a senior entertainment critic pennamed Wumeishi, so long as they have different styles and bring fresh feelings to audiences, they can all have their share of viewers.


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