And not just the radio version, The Voice of China earlier this year has also launched its online and street versions in collaboration with video website tv.sohu.com. Together with the radio version, all the three channels will undertake the task of selecting qualified candidates for the TV program and serve as a platform for audience participation.
Originally the idea of Liu Huan, one of the four celebrity judges of last year's program, the radio version is meant to extend the program beyond TV to other areas along media's industrial chain.
"It is an enrichment to the TV program and provides an answer to people's questions about how long The Voice of China can maintain its popularity after all," said Tian Ming, CEO of Star China Media, producer of the show.
"The program will not die due to competitors, but itself, its concept and innovative spirit," said Tian, "now we are dedicated to building it into a music platform in China covering the entire music industry chain. In this way, the program will never die, since Chinese popular music will never die."
White angels in Chongqing South West Hospital
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