Beauties turn entrepreneurs (2)

Online models are paid in three ways: hourly or daily, by the pieces of clothes they put on during one shooting, or based on contract. And the charges vary greatly, from 100 to 200 yuan a day to several hundred yuan for a piece of dress.

"An online model doesn't have to be, or rather, cannot be super-pretty or super-curvy," says Nijat, whose "runway name" is Azi. "Everyone can be an online model, because the clothes displayed is sold to everyone."

"But once you become the face of the shop, you may be the determining factor for the success of the shop. Tens of thousands yuan of sales may be lost if you jump ship to another shop," she shares.

Wu Yanyan, a 26-year-old Shanghai office worker who spends about 2,000 yuan shopping on Taobao every month, can't agree more on that.

"It's like the restaurant you frequent every week. When the chef is replaced, you can easily taste the difference. When it comes to clothes, as many stores on Taobao sell similar things, the model matters more than the designer. A model can bring out a design," Wu adds.

"Taobao is a hotbed for getting well off overnight. And we are not only the witnesses, but also the insiders who know how easily it happens," says Nijat.

Despite her failed business experience, Nijat is now one of the investors of a Taobao store that she used to model for.

"I am still modeling for every new collection from the store, and it's good working for myself," she says.

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