During talks with Plevneliev, Wen said Bulgaria was one of the first countries to recognize the People's Republic of China.
Since the two countries established diplomatic ties 63 years ago, Wen said, they have respected and treated each other on the basis of equality, with their traditional friendship continuously cemented.
Sofia's persistence in opening up its markets for foreign investments during the international financial crisis provides favorable conditions for Bulgaria and China to expand mutually beneficial cooperation, Wen said.
The Chinese government encourages Chinese businesses to invest in Bulgaria and expects to intensify negotiations on nailing down and implementing relative programs within the framework of cooperation between China and Central and Eastern Europe, he said.
Wen called on both countries to enhance their political, cultural and social communications to push forward bilateral friendly relations comprehensively.
Plevneliev said that with deep traditional friendship and solid political mutual trust, Bulgaria and China are long-term reliable partners.
Bulgaria has strong intentions to further develop relations with China and is willing to strengthen communications and map out comprehensive cooperation in various areas, he said.
Bulgaria welcomes Chinese enterprises to expand investments on its soil and will provide convenience in this regard, the president said.
Landmark building should respect the public's feeling