The first item ordered on Taobao on the Single's Day reached its buyer in downtown Beijing just 14 minutes after the main event began at 12 a.m., according to a news report by China National Radio.

The Singles' Day event, the 24 hour shopping festival, was started by e-commerce giant Alibaba Group Holding Ltd in 2009.

In the first 75 minutes of the sale alone, Tmall.com, a shopping platform belonging to Alibaba Group generated 30 billion yuan in gross merchandise value (GMV), involving more than 200 countries and areas. The report said that GMV obtained in that first hour and a quarter is equal to that reached by noon of Singles’ Day, 2014.

Alipay, an online payment platform in China, was handling up to 85,900 transactions per second by the time the news report was released, with 45 million people online at the peak. The report also said that goods of many brands sold out or with others having sold over 60 per cent of reserve in two hours. The U.S. has placed the most overseas orders.

South China's Guangdong and east China's Zhejiang and Jiangsu provinces rank top 3 on the shopping capacity list, which is in accordance with rankings of business volumes of national express service enterprises in the first three quarters of 2015.

It is known that villages have participated in 2015's 11.11 festival for the first time. The first order arrived in a village within two hours of the event beginning.

In the first 90 minutes of the sale, the GMV of cross-border trade by Alibaba Group has exceeded that of the whole day in 2014.

GMV reached 10 billion yuan within 13 minutes this year while it took nearly six hours and 39 minutes to reach that amount in 2013 and 2014 respectively. 

An electronic screen shows that the transaction volume of Tmall topping 10 billion yuan (about 1.6 billion dollars) in the first 13 minutes of the Singles Day at the National Aquatics Center in Beijing, capital of China, Nov. 11, 2015.The transaction volume of Tmall,a business-to-consumer marketplace of China's biggest e-commerce platform Alibaba,topped 10 billion yuan (about 1.6 billion dollars) in the first 13 minutes of the Singles Day which fell on Wednesday, setting a new record for its past marks, and its transaction volume in 4.5 hours passed its all-day volume of 2013. (Xinhua/Ju Huanzong)