(Photo/CYTS)

Bringing Beijing’s oriental charm and fragrance to Mediterranean

Although an old saying goes "Good wine needs no bush", there is also a famous quote “Opportunities will always favor those who are well-prepared". In order to make the fragrance of altar wine—Beijing Tourism—reach out to Mediterranean from the deep end of hutong, BMCTD will invite Chinese embassy officials, local tourism officials and local major tourism enterprises to this campaign. Parties of both sides will have in-depth discussions and interactions on development of the industry, tourism policy, tourism culture and other issues. Meanwhile, BMCTD will also distribute exquisite brochures that systematically introduce tourism products, channels and methods of purchase, and provide local tourism enterprises with firsthand experiences and opportunities to communicate directly with travel agencies in China, to promote cooperation and construct a seamless process from communication to sales of tourism products. This will facilitate the entry of Beijing high-end tourism resources to Southern European markets.