Little red fox becomes big business

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A story about a red fox who wears shorts and has cute facial expressions has won the hearts of tens of millions of people, from teenagers to office workers.

The red fox, named Ali, is probably the most popular fox in China. Sometimes it has a big bushy tail; sometimes the absent-minded fox has no tail.

"I just forgot to draw its tail. After the first picture book of Ali, I decided not to draw its tail any more. I'm lazy," laughs Xu Han, the creator of the popular cartoon image.

The cartoonist has published two picture books of the red fox: Ali's Dream Castle in 2009 and Ali's Eternal Stop in 2010. His books have sold more than 1.5 million copies, topping the list of China's major online bookstores like Amazon and Dangdang.

Wearing black-framed glasses, a cap and a white T-shirt, Xu looks much younger than his 33 years.

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