Little red fox becomes big business (2)

Xu says when his first book about the fox went on sale, the thought of selling 100,000 copies was beyond his wildest dreams.

Xu writes various short stories about Ali, some funny, some inspiring and some warm and sweet. His first picture book was dedicated to those who still believe in fairy tales. It is called a picture book that can cure people's minds.

"Chinese cartoonists used to be preachers, telling people what they should be like. But my story is sourced from daily life. It can strike a chord," Xu says.

Ali's story uses cute cartoon images to tell stories that everyone can relate to, he explains.

Ali's cup is always full when his mom is at home because Chinese mothers generally take good care of their children. The funny conversation between Ali and his mother about death was inspired by a conversation Xu had when he took a taxi once.

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