NBA 'Chinese New Year Celebration' reaches 100 million fans

NEW YORK, Mar. 7 (Xinhua) -- The Chinese New Year Celebration held by the National Basketball Association (NBA) reached a total of 107 million fans on television and digital media, an increase of more than 11 per cent to last year's first-ever celebration which reached 96 million viewers, the league announced on Thursday here.

The 2013 celebration featured a record 23 live games over eight days from Feb. 7-14. Five NBA teams hosted in-arena celebrations with Chinese culture, food and entertainment, including the Washington Wizards, Golden State Warriors, Miami Heat, Chicago Bulls and Toronto Raptors.

All 24 teams that played on the Chinese New Year's Eve on Feb. 8, wore specially designed Chinese New Year shooting shirts, while NBA legend Peja Stojakovicand WNBA player Maya Moore hosted a viewing party in Beijing on the same day.

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