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| A Cadillac CTS is displayed at the New York auto show, March 27, 2013. [Michael Barris / chinadaily.com.cn] |
General Motors Co is aiming high in China's automobile market - high end, that is.
In an effort to capture a bigger chunk of the country's growing appetite for luxury vehicles, the largest US automaker is putting a trio of Cadillac sedans at the head of its pitch to buyers in China.
The redesigned Cadillac CTS that will go into production later this year and Cadillac's ATS and XTS are expected to drive a 50 percent jump in sales of the luxury brand in China, Cadillac brand chief Bob Ferguson said. US Cadillac sales are expected to rise a less robust 32 percent.
Ferguson's remarks, made Tuesday as GM unveiled the restyled CTS ahead of the New York International Auto Show, followed his statement in February that he expected Cadillac sales in China to triple to 100,000 by 2015.
Boosting Cadillac's standing in China has been one of Ferguson's goals since taking over as brand chief in October. The restyling of the CTS into a larger, more dramatically styled, and far more powerful vehicle reflects GM's effort to win over the Chinese luxury vehicle buyer, who currently tends to favor German brands BMW, Audi and Mercedes-Benz.
Ferguson has said he believes Chinese car buyers will embrace American luxury.
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