BEIJING, Jan. 18 (Xinhuanet) -- E-commerce platform eBay Inc. reported Wednesday that its revenue for the fourth quarter of 2012 increased 18 percent year on year to 3.99 billion U.S. dollars.
The company's fourth-quarter performance beat analysts' forecast with a large number of bargain-hunting holiday shoppers flocking in.
For the whole year of 2012, its revenue jumped 21 percent to 14.1 billion U.S. dollars, compared to the year earlier.
Despite the flourish in last year, eBay gave a cautious forecast for the year of 2013.
"We had a great finish to an excellent year, with fourth quarter results exceeding our expectations," said John Donahoe, eBay Inc. President and CEO.
EBay shares climbed 1.7 percent to 53.80 U.S. dollars hours after the announcement of its revenue.
EBay's strong performance partly owed to the explosive growth in mobile shoppers, many of whom bought on eBay.com and with its payment service PayPal for the first time.
For 2012, more than 4.3 million new users came to the online marketplace via mobile devices, Donahoe said.
He said, "Mobile is quickly becoming the new normal, and we are leading this new way consumers shop and pay."
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