The overall market condition for Hong Kong exports in 2013 is expected to be better than it is this year, thanks to robust demand from emerging markets, according to a survey on buyers and exhibito rs participating in trade fairs in the city recently.
Around half of the 1,500 buyers and exhibitors at the Hong Kong Electronics Fair (Autumn Edition) and the Hong Kong International Lighting Fair (Autumn Edition) that were interviewed said they expect the overall market condition in 2013 to be better, according to a survey commissioned by HKTDC and conducted by the Nielson Company.
Around 35 percent of the total respondents expect the market condition in 2013 to be maintained unchanged while 15 percent project it to turn worse.
"The interviewed buyers and exhibitors are cautiously optimistic about market prospects, mainly because emerging markets still have good growth potential," said Benjamin Chau, HKTDC deputy executive director, adding that the growing demand for eco-friendly and high-tech products also brings new business opportunities for Hong Kong enterprises.
The survey shows that both exhibitors and buyers were generally optimistic about sales prospects in emerging markets. The majority expects increases in sales to Asia (68%), Latin America (63%) and the Middle East (57%).
Meanwhile, over 40 percent of the respondents said they were interested in developing the Asian markets, while nearly 30 percent said they intended to expand into Central and Eastern Europe , as well as Russia.
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