Tmall briefly suspends refunds, consumers unhappy (2)

Experts said that even though Tmall saw a huge surge in orders Sunday, the company will also have to deal with a lot of returned goods as many consumers acted on impulse under the influence of the online sales promotions and will choose to return what they have bought. This may be due to quality and style concerns, as well as complaints about the discounts offered.

"I bought a jacket Sunday on Tmall for 139 yuan, but then it was reduced to 119 yuan Monday," a Zhejiang resident who wished to remain anonymous told the Global Times Monday, noting that he would also not be able to apply for a refund before November 18.

Complaints about discounts are inevitable, as more than 10,000 sellers participated in this year's Singles' Day sales promotion on Tmall and it's hard to check on all of the deals on offer, Lu Zhenwang, an e-commerce analyst, told the Global Times.

In order to put an end to discount problems, the B2C e-commerce market in China needs more supervision from the government, and also more self-regulation, Li Bin, deputy CEO of suning.com, an online retailer, told the Global Times.

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