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Showing off at the First Shanxi Cultural Industries Fair in Shanxi (7)

(China Daily)

09:27, July 08, 2013

A craftswoman concentrates on stitching the soles of handmade cloth shoes at the fair. (China Daily/Wei Xiaohao)

On the first morning of the fair, she closed an order of 2,000 pairs of innersoles with Shanxi embroidery. "It will be innersoles with our best-quality embroidery, which will cost 500 yuan a pair," Fan says.

She wants to recruit and train about 200 students from other parts of the province as it is "the only way to raise Shanxi embroidery to another level of development".

Fan was not the only one who went home with large orders. According to the fair organizers, the first day of the event resulted in contracts worth about 73.5 billion yuan.

"This shows that investors from home and abroad are very aware of the great potential of our cultural industries," says Hu Suping, director of the Shanxi Provincial Publicity Department.

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Email|Print|Comments(Editor:DuMingming、Ye Xin)

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