The movie has received considerably lower ratings on entertainment websites Mtime.com and Douban.com than "Man of Steel".
The drama got 3.3 and 5.0 out of 10 in Mtime.com and Douban.com respectively on the two sites, while "Man of Steel" was rated 8.0 and 6.9 respectively.
An Internet user named "Zhuan Men Luan Tu Cao" described "Tiny Times "as a fashion show in a review posted on Douban. The comment was echoed by another post by "Tao Zhi" who said the film preached money worship rather than friendship and love.
The debate surrounding the content of movie can be traced to the novel on which the drama is based.
The novel has been called a "guide to luxury goods," due to its vivid descriptions of expensive things and high-end brands, and controversy has swirled about whether the materialistic content is appropriate for impressionable young readers.
In a response to such debate, Guo told Xinhua in a recent interview that he believes that movies are a "dream machine," so he played down the sense of the harshness of reality while strengthening the concept of the "power of dreams," specifically, the type of "dreaming and spirit that belongs to youth."