"UNEP has been working with the government of China in establishing a low carbon resource efficient green economy that will support sustainable development. It is the challenge of our century to have economic growth that decouples development from the use of increasingly scarce natural resources," Steiner noted.
He said the Asia Pacific region is currently a trailblazer in consumption of materials but China has demonstrated commitment to reverse the status through promoting ecosystems protection and renewable energy.
The UNEP chief said the media has a critical role to play in raising the visibility of green economy and sustainable development.
The UN agency has forged a vibrant partnership with Xinhua News Agency to raise awareness on environmental themes including ecosystems restoration, action on chemical waste, pollution, climate change and wildlife protection.
Likewise, the global environmental body has partnered with China to spearhead campaign against food waste that has posed serious health and environmental hazards in China and other emerging economies.
He added that China has taken a frontline in the campaign against wildlife poaching and plundering of natural resources in Africa.
Recently, the UNEP enlisted Chinese celebrities to raise awareness on slaughter of African elephants and rhinos as demand for ivory and horns rises in the newly rich societies of Asia.
The UNEP chief noted that the October Global South-South Expo to be hosted by the agency and China will offer an opportunity for countries to share knowledge, technologies and innovations that drive a green economy.
Senior executives of Chinese corporations told delegates attending the Bright Moon event that green consciousness has gained traction in the private sector as firms invest in technologies to reduce on their carbon and water footprint.
Many register as couples on '5.20' day
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