Chinese movie star Zhang Ziyi and Dior's chief executive Sidney Toledano. (China Daily) |
French luxury house Christian Dior debuted in China last year and the commotion caused on Shanghai's most famous landmark on March 30 was thanks to their follow up act - a much anticipated, though lightning fast, fashion show. China, the world's largest luxury market, is embracing the trend of the invitation-only under-30-minute fashion parade with zeal.
The show lasted less than half an hour and despite its fast and furious nature, showcased the pomp and glamour the fashion house is famous for.
Chinese supermodel He Sui was first down the runway followed by dozens of international modeling stars. The event was attended by a number of celebrities, including movie stars Zhang Ziyi and Sun Li, singer Na Ying, celebrated artist Zhang Huan and the crme de la crme of Shanghai socialites.
The show was the first collection designed by Raf Simons, artistic director of the historic fashion house.
China's weekly story
(2013.4.8-4.12)