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Santa is coming and China takes a lot more notice (2)

By Shi Jing and Li Xinzhu (China Daily)

10:44, December 24, 2012

Shopping has top priority on Fang's schedule. She is a feverish follower of the latest fashion and buys all of Apple's latest products and accessories. Apart from spending two days buying daily cosmetics - enough for a year - she's chic-sensitive enough to buy two handbags, one designed by Alexander Wang and the other by Philip Lim. They show up on her Sina Weibo account in a way she finds most satisfactory.

The Chinese are probably the most welcomed customers among all retailers all over the world. French news agency Agence France-Presse reported that Chinese breakfasts are served in all landmark hotels in London and are well received. Harrods, the most prestigious department store in London, has prepared itself for the buying frenzy with 70 Mandarin-speaking shop assistants this year. It also has more than 100 Union Pay terminals directly connected to Chinese bank accounts.

Patricia Yates, director for strategy and communication at tourist promoter visitbritain, said to AFP the average Chinese visitor spends about three times as much - 1,600 pounds ($2,600) - as the average visitor to the United Kingdom.

"So they are very welcome by the retail industry at the moment because it has seen domestic demand soften," she said.

Compared with 120 pounds for every Briton, Chinese shoppers spent an average of 1,310 pounds during last year's Christmas sales, according to Jace Tyrrell, a spokesman for London's New West End Company, which represents the area's retailers.


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