Giana Eckhardt, an expert in global marketing and consumer behavior in China from Suffolk University in the United States, explains that American pop culture is an influential factor of the American university brand image in China, when one compares it with the British one.
Yang Wei, director of the international development section of education consultancy China Education Service Center, says the TV series Beijinger in New York was an important medium in branding New York City.
The story displayed the lives of Wang Qiming and his wife Guo Yan, who worked hard toward their American dream, showing their immigration, employment, their daughter and the eventual success and tragedy of their story.
Chinese students have longed to live the same dream, Yang says.
Equally, Shi Anbin, associate dean and professor of the School of Journalism and Communication at Tsinghua University, highlighted that former Cambridge University student Xu Zhimo's poem Farewell to Cambridge, which is recited by all high school students in China, was influential in promoting the leading British university in China.
Solar yacht put into use in SE China
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