"By awarding good drivers, we hope to encourage a trend of respecting traffic rules," said Liu Wei, an official with the city government of Liaoyuan.
Chinese traffic authorities also beefed up online publicity, using their accounts on Chinese Twitter-style migroblogging sites to appeal for improved road behavior.
One widely circulated named 10 bad traffic habbits including bad overtaking, throwing garbage out of a running car's window and driving without tightening the safety belt, while netizens have created their own lists while retwittering.
The Ministry of Public Security said in recent years, 70,000 people have died and 300,000 others have been injured in road accidents in China annually.
More than 80 percent of the country's road accidents are caused by violations of traffic rules, the ministry added.
In October, the topic of "Chinese-style road crossing" created heated online discussions on the widespread disregard of traffic rules. The buzz word describes Chinese pedestrians' tendency to form a group to cross roads when the light is red.
Red alert for snowstorm issued in Liaoning, NE of China