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Top 10 world's most valuable athlete brands (5)

China.org.cn)  08:46, November 21, 2012

(file photo)

Top 6: Kobe Bryant

Brand Value: $18 million

Bryant's 14 All-Star game selections are the third most all-time among NBA players, and his brand strength is illustrated by his jersey being the third-most popular in the U.S last year and top seller in the NBA internationally. He cashed in $32 million from endorsements primarily for Nike, Smart Car and Turkish Airlines.


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(Editor:叶欣、张茜)

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