Consumers experience online shopping spree on Singles' Day (2)

Sales on Tmall.com reached 13.2 billion yuan on the Singles' Day, the company announced on its official microblog.

Dubbed as China's biggest online shopping site, Taobao.com, which operates Tmall.com, also pocketed 5.9 billion yuan on Sunday. Taobao is affiliated to the Alibaba Group, which operates China's biggest online payment system, Alipay.

On Singles' Day last year, trade volume at Tmall.com reached 3.36 billion yuan (533 million U.S. dollars).

More than 100 million consumers logged on Tmall and Taobao to buy products on Sunday, according to Tmall's microblog account.

China has the world's largest population of Internet users, whith 538 people online as of June this year, according to the China Internet Network Information Center.