Shanghai fashion exhibition unveils in London

LONDON Sep. 16 (People's Daily Online)—— Fashion x Art Exhibition: Seven Faces of an Amazing Life kicks off in the Hospital Club Covent Garden, London, unveiling the curtain of Style Now Shanghai, which is the Chinese fashion project for 2015 UK-China Cultural Exchange.

"Most of the designers have collaborative experience with Shanghai Fashion Week and also live in Shanghai, whose works link to the metropolis more or less," commented Ivy Zhou, the curator of the exhibition.

The exhibition lasts from 15th-18th this month and showcases wonderful works by 14 talented independent fashion designer brands from China alongside 2 accessory designer brands and 4 young artists.

As the official campaign for the creative section of 2015 UK-China Year of Cultural Exchange, Style Now Shanghai is organised by Shanghai Fashion Week Organising Committee. It includes The Fashion x Art Exhibition "Seven Faces of an Amazing Life", The Forum "Shanghai-London, an Urban Tale of Fashion and Creativity, The Catwalk Show "HAIZHEN WANG 2016SS Collection", and The Evening Cocktail Reception "Style Now Shanghai, London Reception".

"With different ways of rendering from the four events, we hope that the UK fashion industry will be able to have this opportunity to get to konw the contemporary Chinese fashion, to pay attention to and attach importance to the ecological environment of China's fashion and creative industry, and establish a wider range of exchanges and cooperation between the two countries," said Ms. Xiaolei Lv, Vice Secretary General of Shanghai Fashion Week Organising Committee.

During the visit in London, Shanghai Fashion Week will also sign a strategic MOU with British Fashion Council, aiming at more exchange and collaborations between the fashion week of London and Shanghai.