55th IFA consumer electronics fair kicks off in Berlin (2)

A visitor tries Sony's "Project Morpheus" virtual reality headset at Sony's stand of the 55th IFA consumer electronics fair in Berlin, Germany, on Sept. 4, 2015. As the 55th IFA consumer electronics fair, Europe's largest consumer electronics and home appliances fair kicked off on Friday in Berlin, China Brand Show also held its first opening ceremony at IFA. (Xinhua/Zhang Fan)