Story of a Tibetan fashion brand: YEEOM

Tashi in his studio (Xinhua/Liu Dongjun)

Konchok Tashi, a 32-year-old Tibetan, graduated from Yantai Normal College in 2006. Since graduation, he established his own fashion brand “YEEOM” featuring Tibetan style clothing in Tibet in 2012.

To create a well-known worldwide fashion brand is an ambitious dream of Tashi. At present, he feels happy that “YEEOM” products are not only famous in Chinese market, but also exported to Nepal, India and even European countries.