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What is Alibaba? (2)

(People's Daily Online)    11:12, April 01, 2015
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Direct oversea purchases — the broad Chinese market attracts numerous foreign brands

As a company with an international market orientation and a global outlook, Alibaba includes the whole world in its developing blueprint.

Peter Verbrugge is a farmer who lives in Washington, US. He joined a presell activity hosted by Tmall last year and picked up a lot of orders from Chinese customers. Now it only takes 48 to 72 hours for Chinese customers to eat fresh cherries picked in Washington State, and Peter no longer needs to worry about unsalable cherries going bad.

There are now more than 5,400 international brands from 25 countries at Tmall International, and 100 more brands are waiting in line for approval from Tmall.

International Taobao — consumers from over 200 countries and regions fall for Chinese products.

While Chinese consumers are "buying in," Alibaba also provides the platform for Chinese producers to "sell out", helping more "Made in China" products to go global.

A customer from a tribe in Nigeria is now busy buying clothes and electronic products from AliExpress. Though it takes a month to get the products, he still loves to shop there. He says the prices are reasonable and the quality is great.

The same positive feedback comes from Russia, Brazil, and 220 other countries and regions. The international version of Taobao - AliExpress - is gradually helping customers from the rest of the world to change their impressions of China.

What is Alibaba?

This is Alibaba, a legend which has changed the destiny of millions of people and the lives of consumers in more than 200 countries and regions. It has helped so many Chinese to make their dreams of fortune a reality, and offered infinite new prospects to China and to potential investors from the rest of the world.

Chinese products carrying Chinese brands and the image of China are now flowing to every corner of the world, while Alibaba, this local Chinese e-commerce giant, is now prominent around the world with Chinese symbols like the Great Wall and the giant pandas. 

This article is edited and tranlstated from 《阿里巴巴,一本厚厚的中国故事》,source: People's Daily Online, authors: Shen Yin, Bai Zhiyu, Zhang Penghui, Wang Hailin, Qu Song, Huang Fahong, Lin Rui


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