Build Chinese brands

During the Spring Festival, the news that Chinese tourists had rushed to purchase toilet seats made in Japan attracted a lot of social comment. Did the 'toilet seat scandal' do damage to the concept of "Made in China"?

Yuan Yafei, a member of the national committee of CPPCC and ACFIC (All-China Federation of Industry and Commerce), said that the toilet seat issue proves that the market still lacks confidence in "Made in China" products, and many Chinese brands also lack brand creativity. With the continuous improvement in China's living standards and income levels, public attitudes to consumption are also changing. Price is not the only factor that affects consumers' shopping choices; quality and positioning of products are becoming more and more important.

Zhang Xuewu said that domestic high-end brands would play a key role in keeping purchasing power inside China. Governmental policies, brand-building, and managing public expectations should all serve this goal. 

This article is edited and translated from 《如何把消费热情留在国内》，source: People's Daily Online, author: Zhao Shan