For years "Made in China" has been the logo of small commodities and cheap labor. However, Chinese bosses are trying to get rid of that association with low-end goods, especially in the creative and cultural industry.
Owners of small cultural and creative enterprises are appealing to the foreign market not with cheaper prices, but advanced technology and originality.
Shanghai Daily discovers four of them in the Phoenix International Creative Park in Hangzhou.
3D lenticular printing technology produces printed images with an illusion of depth, change or movement as the image is viewed from different angles. Hangzhou Nooker Culture Development Co has been engaged in the industry for more than 10 years.
The company used to be an OEM (original equipment manufacturer), but in recent years it has been transforming and upgrading, especially since 2011 when Disney licensed it to make stationery with Disney cartoon figures.
In one year, this new Walt Disney licensee received recognition: It won the 2012 Best Licensee Award for 3D Lenticular Stationery awarded by Disney.
"The design team is the core of transformation and upgrading," said Fang Mingjin, the company's sales director. "The award is a great encouragement, and the company's focus is on establishing the own brand and becoming a licensee of big names."
Nooker has also been licensed by the popular manga "One Piece" to produce posters, folders and bookmarks.
Nooker's neighbor in the park, Timeaxis Digital Graphics Co, cooperates with Modus Fx, a Canada-based visual effects company that has contributed to films including the "Twilight Saga" and "Snow White." Timeaxis has no more than 50 employees.
Two years ago, Modus Fx hired Timeaxis to do some of the visual effects of explosion and flame scenes for the Canadian film "Source Code." It is working on another film "Dragon."
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