When profit margins in fitness equipment exports shrunk following the world financial crisis in 2008, and other manufacturing bases in Zhejiang were losing money, entrepreneurs from Xiamen were able to stay above water with their high-quality products and muscled their way to the fore.
The Xiamen government played a big part in supporting the development of the fitness equipment sector.
Among six Xiamen administrative districts, Tong'an district recently approved the setting up of an "exported fitness equipment quality and safety demonstration area" for its well-developed cluster of manufacturers. Tong'an alone contributes about 10 percent of China's total fitness equipment exports.
"We are the link between local companies and foreign markets, so we can better understand the business policies in overseas markets as well as the manufacturing situation in local factories," said Fang Zhijie, deputy director at the Tong'an branch of the Xiamen entry-exit inspection and quarantine bureau.
The office also organizes seminars and training to help companies meet the requirements of foreign countries.
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