Cultural consumption highlights in 2014 (4)

43% of music albums are sold in digital form; low-budget films win great success; more and more fiction, films and television plays become sources of cartoons; self-publishing make it possible to issue your own publications—along with new trends in globalized culture , what will be the cultural highlights in China in 2014?

Cartoons: closely integrated with other industries

After years of development, China's cartoon industry has formed a complete industry chain. Nowadays, the cartoon industry cooperates closely with new media - the output value of cartoons for mobiles has seen rapid growth. According to analysts, in 2014 links between cartoons and other industries will be even tighter. Many cartoon video games will be produced, and fiction and drama based on cartoons will be new bright spots.

According to Li Jianping, dean of the Beijing Film Academy Animation Institute, the development of the cartoon industry should be diversified, and not confined to existing structures. The key is to enhance quality and deliver positive synergies.