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Quality animation not just fantasy (2)

(China Daily)

11:17, June 04, 2013


In contrast, the chairman said Hengfeng Animation will settle down to listen carefully to voices of wisdom from a country with an ancient civilization and "step into a hall of traditional culture".

The company is starting to nurture its own brand through "100 percent of effort and the pursuit of 100 percent effects", he said.

In 2009, Hengfeng released China's first high definition 3D cartoon called Galaxy Heroes, which has now been broadcast in more than 30 countries and regions.

The 52-episode series depicts stories in bucolic Fruit-Veggie Planet, which falls into a crisis after a wizard from the Dark Planet steals a gene map for wicked experiments.

Energetic and young Melissa and her three partners managed to rescue the gene map after a range of investigations, adventures and battles, saving the planet and becoming heroes of the galaxy.

The four main characters are a personified tomato, pineapple, chili and pepper.

The company is now busy making another 3D animation - Vegetable &Fruit Baby.

It will run for five seasons, with the first recently finished.

"Fruit and vegetables as main characters are rarely seen in animation across the world and we chose that approach for good reason," said the chairman. "Japanese animators exemplified by Hayao Miyazaki are outstanding at depicting people, and the US animated cartoons are good at animals and monsters, with the best representative the Walt Disney products," he noted.

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Email|Print|Comments(Editor:LiXiang、Ye Xin)

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