Chinese moviegoers
Overseas movie producers are angling to cater more to Chinese moviegoers by setting scenes in China, as evidenced by the new Bond movie "Skyfall" and by using Chinese actors in films like "Looper" and "Cloud Atlas." Some films hit the silver screen of China ahead of its North American debut, as the case of The Adventures of Tintin: The Secret of the Unicorn.
China is already the second-biggest film market in the world, and it's expected to surpass the United States by 2020, according to a report by accounting firm Ernst & Young. The November report projects that the media and entertainment industry in China will grow by 17 percent a year through 2015. China plans to build 25,000 cinema screens in the next five years to cope with demand from an increasingly affluent population.
Last year, 3,832 screens were added, with an average daily growth of 10.5 screens. In the last decades, screen numbers grew to 13,118 from 1,845 in 2002. All are built on forecast that more moviegoers will go deeper their pockets. No wonder more studios are eager to produce more movies to cater to the need.
There's are serious lesson to be drawn from "Lost in Thailand."
You don't need to go global to grab the hearts of moviegoers, and you don't need to burn through millions of yuan to secure a Hollywood A-list star. In other words, the Hollywood success story doesn't need to emanate from Hollywood.
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