Painted Skin: The Resurrection
This sequel by Wuershan raked in almost 700 million yuan at the domestic box office.
As one of the highest-grossing domestic films ever, it has every eye-popping element today's blockbusters can boast of: a stellar cast, big budget, abundant special effects and intense action scenes.
Although film critics don't give the artistic quality much credit, it qualifies as possessing the necessary elements of a commercial hit. With its release date on June 28 - the summer holiday - and strong social and traditional media marketing, the film's success has inspired many who seek box office glory.