Web China: Military liquor ban drops shares, cheered by netizens (3)

Some netizens believe the ban also challenges traditions, as the coming Spring Festival holiday is the peak season for liquor consumption and official receptions.

Some have suggested that more regulations, such as disclosing reception expenses and banning TV ads for liquor, should be issued in order to break the extravagant reception tradition.

Wang Xuming, a former spokesman for the Ministry of Education, wrote a post on Sina Weibo, a popular microblogging site, asking the government to limit liquor advertising on television, especially during primetime and China Central Television's annual Spring Festival Gala.

"If there were no alcohol advertisements, extravagant receptions featuring expensive liquor could be better controlled," said Wang.

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