New profit share models set as '1942' premieres (2)

Huayi Brothers Media said their new films like Jackie Chan's "CZ12" and Stephen Chow's "Journey to the West" will abide by these new guidelines.

But Qin Hong, chairman of Stellar Mega Films Ltd., said they will adopt another set of standards to share the box office profit: The first week, distributors get 43 percent; the second week, 41 percent; and in the next weeks 39 percent, right until the curtain falls. Qin said he hoped for the theater chains' support as well as that of audiences. The gradual reduction model may please theater bosses and lead to an increase in show time.

It currently remains unclear whether or not other distributors and theaters will follow the two new standards or maintain the old one (43 percent). Negotiations are still ongoing. Nevertheless, the dispute now temporarily spawns two other profit share models, which is a landmark.

General manager of Wanda Cinema Line Corp. Ye Ning commented, "The profit share should not always be the same for all the films and ordered by government. The blockbusters should have high shares and the lower-rated box office films should be subjected to low shares. This is the result of the market lever. It is significant for the further optimization of China's film market resources."

However, the coalition between the five major distributors may eventually dissolve. It was previously expected to be a long term seesaw battle between distributors and theaters, but now it has become quite clear that the distributors are only acting in their own individual advantages and will even go head-to-head with other distributors to gain more screening time slots from theaters, industry insiders said.

To ease the tension, China's film authorities announced last week that they will reward subsidies to film companies and theaters when the box office revenues reach a certain point.

Wang Zhonglei, boss of Huayi Brothers, said at the "Back to 1942" premiere, "Outside, people are talking about who beats who and who compromises, I don't agree with that. This is the normal process of negotiating. I hope that in the future, everyone will ease up on the language, and tone thereof, used with each other. If a film cannot be normally released, the only one who will suffer, is China's film industry. "

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