The close-to-people style of official media can be found not only in newspapers. Last month, state-run China Central Television (CCTV) News broadcasted a piece about four brothers in south China's Guangxi region seeking their missing mother.
The TV station announced that it would increase the proportion of news concerning people's daily lives by the end of the year. Missing person notices may become a regular fixture in the program.
Heavy snowstorm wreaks havoc in NE China
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