Xu Yazhou, Deputy Magistrate of Jingdong Yi Autonomous County, Pu'er City and the cadre from Zhejiang University with his post retained, was "peddling" online the crystal pea, the local product for poverty alleviation.

In the video, he was wearing the local Yi's clothing, introducing how to pick the fresh peas in the pea field or cooking the peas....In just a few days, his video had been clicked for more than 450,000 times, with over 260 orders and the sales volume of more than 10,000 yuan.

The crystal pea is the important project of industry-based poverty alleviation in Jingdong County, with totally 68,500 mu of planting area in 13 townships (towns).