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Recently, the "2019 Game Developers Conference" was held in Shenzhen, the third party institution Gamma Data and European research institution Newzoo jointly issued a report about the competitiveness of Chinese enterprises in the global mobile game market in 2019, which predicted that in 2019 China's overseas game exports would exceed 11 billion dollars. Comparing with 9.59 billion dollars in 2018, it indicates a one hundredfold increase over a 10 year period.

In fact, the overseas export of game products has far exceeded other cultural products and become an important force for Chinese culture to "go global". Earlier, Gamma Data released the "Report on overseas market development of China mobile games", pointing out that the China mobile game overseas market accounts for 15.8% of the total, and has great potential especially in the "One Belt And One Road" countries.

Strict supervision by competent authorities and accelerated innovation by enterprises has made the game industry capable of strong rebound. In the first half of this year, the game industry market grew by 10.8%. What is more remarkable is that the overseas sales revenue of self-developed online games reached 5.73 billion dollars, with a year-on-year growth of 23.7%, outpacing the overall growth of the entire game industry.

Wang Xu, chief analyst of Gamma Data, said that China's game export status is very impressive, which is second only to the United States in the world. What's more, the top overseas expo markets for Chinese games are North America, Japan and South Korea, and Western Europe, which used to be dominated by traditional game power.

Many years ago, Chinese games rarely made it into the top 50 on the list of foreign apps. By 2015, Chinese games were in the top 10 of Apple's app store rankings in the United States, South Korea, Germany and Russia. This year, Chinese games topped the charts in many different countries and regions.

Wang said that in Europe, the United States, Japan and South Korea, where traditional games are strong and require high quality, it is not easy for Chinese games to gain a foothold. After two years of continuous innovation and exploration, the level of game research and development in China has been rapidly improved. Behind the strong performance in overseas markets, companies are spending more on research and development. The financial report showed that in the first half of this year, the average research and development investment of 14 representative A-share listed companies was 228 million yuan, which was higher than the same period last year.

Other than this it is worth mentioning that game products have become a good carrier of Chinese culture due to the characteristics of players' deep participation, strong interaction and long-time patronage. Gamma Data’s research on users from UK, the United States, Germany, France, Japan and other countries suggest that there are lots of users understanding Chinese culture by means of these Chinese designed and engineered games.