BEIJING, Oct. 28 -- Modern creations based on ancient oracle bone inscriptions have sparked more interest in traditional Chinese culture among the young generation, the China Culture Daily reported Monday.

Professor Chen Nan, with the Academy of Arts and Design of Tsinghua University, has designed stickers for WeChat, China's most popular messaging app, based on oracle bone inscriptions. With different themes including auspicious greetings, pandas and office workers, the stickers have become a hit on WeChat, downloaded around 700,000 times, the report said.

Chen has been engaged in design work based on oracle bone inscriptions over the past 20 years. In 2017, Chen designed and launched the first oracle bone inscription font.

Chen has also integrated elements of oracle bone inscriptions into various cultural products, ranging from greeting cards and mobile phone cases to scarves, in a bid to promote the heritage, according to the report.

This year marks the 120th anniversary of the discovery of oracle bone inscriptions.

Oracle bone inscriptions, or Jiaguwen, are an ancient Chinese language named for their inscriptions on tortoise shells and animal bones. They are a primitive form of Chinese characters and the oldest fully-developed characters in China.