It is universally believed that fostering a healthy lifestyle is important, for example eating healthily and engaging in sports and physical exercise. In China, more and more people come to know and practice this at a younger age.

In China, it isn't unusual for a person aged between 20 and 30 years old to spend half of his or her monthly salary buying health care products. For friends, healthy activities have become fashionable, enhancing friendship and relieving stress at the same time.

Yang Rong, who is less than 30 years old, said she began to pay greater attention to her health and fitness when she was 19. While studying late into the night, Yang would use eye drops and also take two tablets to help protect her liver.

Like Yang, many people born in and after the 1990s are developing a healthier lifestyle ahead of time.

Xu Qi, who was born in 1992, earns 6,000 yuan a month and spends nearly half of the money on products such as blood-enriching drugs, vitamin supplements, and protein supplements. She said these are must-buy products even though they cost her a considerable amount of money.

The young woman has become an expert on health care products and studying these products has become a part of her life. To save money, she first buys imported products, then looks for an alternative product which is cheaper but has almost the same effects.

Statistics showed that during the Double 11 shopping spree last year, hair loss prevention and anti-aging products were two key categories favored by people aged between 20 and 30 years old.

The sales of vacuum cups and medlar, a symbolic pair of health care products among young people, doubled during the festival, according to Chinese online retailer Suning.com. People aged between 20 and 30 years old contributed 60 percent of revenue during this period.