Both the average price and sales volume of roses in China have increased substantially with the approach of Valentine's Day.

The sales volume of roses in Chengdu, Sichuan province rose by 20 percent year on year, and the total sales volume is estimated to be around 1,320,000, according to a department of the Sichuan Association of Flowers.

Chinese consumers have shown a preference for flowers of high quality, which has driven up demand for imported roses, said a florist with four to five years of experience in the industry. Imported roses, especially those from Ecuador, have thicker stems, fewer thorns, bigger and more attractive petals, and longer life spans than local varieties. They are the most in-demand option for both retailers and customers, though their prices are considerably higher than those of locally-cultivated roses.

Just before Valentine’s Day, imported roses can sell for 20 RMB each, 15 RMB more than local roses. Imported roses in China come mainly from Ecuador, South Africa, Kenya, the Netherlands and New Zealand. Owing to their packaging and other factors, imported roses can last up to 40 days.