MS Finance, China's first Internet consumer finance company, officially opened on June 19, 2015 after six months' preparation.

MS Finance has six shareholders: the Chongqing Department Store, Beijing Zirun, Sunshine Insurance Group, Bank of Chongqing, Zhejiang China Commodities City Group, and Wumart.

The company combines the off-line customer exploration and online promotion together to expand Internet platform business and introduce differentiated consumer credit products. Its latest “Mashang Dai” (immediate loan) provides loan of 1,000 to 10,000 yuan. There are many options in the number of installments: 6, 9, 12, etc., the longest being 24.

This article was edited and translated from 《首家互联网消费金融公司成立》,source: People's Daily.