20 Geely Borui automobiles were recently handed over to the Service Bureau for Diplomatic Missions, to be used on diplomatic occasions. This is a reflection of Geely’s efforts in independent innovation, promoting core competitiveness, and brand power. Through its advanced technology and high quality products and services, Geely Automobile is polishing the image of China’s automobile industry around the world.

In order to cultivate talent and develop innovation capacity, Zhejiang Geely Holding Group has founded Beijing Geely University, Sanya University, and Geely Automotive Engineering Research Institute. But in the view of Li Shufu, chairman of Geely Holding Group, this is still far from enough and overseas acquisition will play a key role in the company’s development. 

After taking over the London Taxi Corporation Ltd and Drivetrain Systems International Pty Ltd, in 2009 Geely Group acquired Volvo Cars Corporation. “You will not get core technologies from investment cooperation. Through the acquisition of Volvo Cars Corporation, Volvo represents a good partner that is able and willing to help Geely enhance its innovation capacity,” said Li Shufu.

As an iconic product of Geely Automobile under Volvo’s contribution, Geely Borui was designed by the vice-president of design. In order to realize Geely’s goal of building an excellent car for everyone, An Conghui, CEO of Geely Holding Group sets very strict demands on the quality of Geely cars. Due to the pursuit of perfection, Geely products have become very popular in the market.

In 2015, though domestic automobile sales fell, Geely’s performance was outstanding. In April, Geely sold 38,648 cars, 45 percent higher than the same period last year. Sales from January to April were 180,643 units, up 44 percent year-on-year.

In May Geely Group started construction of a new factory in Belarus and at the same time Volvo also declared its intention to set up a new factory in South Carolina of the U.S. With the support of Volvo, the internationalization of Geely will be faster and more stable, said Li Shufu.