The National Tourism Administration organized five provinces to launch advertisements both online and off-line to promote tourism along the Silk Road.

From February to mid June, National Tourism Administration will promote "2015 Beautiful China - overland Silk Road" tourism promotion activities at the World Expo in Milan, Italy, presenting a variety of tourism products to industry insiders and visitors. 

The advertisements will be seen on sightseeing buses in Rome, Milan subway station, tram as well as Italy’s mainstream publications, major websites dedicated to agents training and social media. The number of readers of online and offline advertisement is expected to exceed 10 million.