China's Q3 online shopping tops 450 bln yuan

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China's Q3 online shopping tops 450 bln yuan

(Xinhua) 17:01, November 21, 2013

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Workers sort outpiled-up packages at YTO Express' sorting center in east China'sShanghai Municipality, Nov. 9, 2013. As the Chinese grassroots'self-proclaimed Singles' Day, which falls on November 11, gainspopularity, the country's e-commerce websites have grasped thechance to make money. The surging package volume caused greatpressure for many express delivery companies. (Xinhua/Chen Fei)

BEIJING, Nov. 21 -- Online shopping in China surged in the third quarter of the year with transactions totaling 454.76 billion yuan (about 74.62 billion U.S. dollars), data showed on Thursday.

The figure was a 42.4 percent year-on-year increase, according to a report released by iResearch, China's leading Internet industry research company.

Two factors contributed to the surging trend, online shopping in third and fourth tier cities and better marketing by e-business firms, said the report.

Business-to-customer (B2C) platforms covered about 36.6 percent of the online shopping transaction volume, a growth of 5.6 percentage points compared with the third quarter last year.

B2C gained more popularity because of higher quality and business reputation compared to customer-to-customer (C2C) online sales, said the report.

（Editor：LiXiang、Yao Chun）