China Digital Conference launched in Melbourne and Sydney

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SYDNEY, Nov 27 (People's Daily Online)-- The inaugural China Digital Conference was successfully launched last week in Melbourne and Sydney, Australia. More than 10 China online experts, including executives from Alibaba, Tencent and China Telecom, shared their insights into the latest development and trends of China online market. Organized by Australian Business Forum, the Conference attracted business owners and marketing managers from Australian SMEs who are aggressively expanding the China market and trying to identify the most effective ways.

“591 million internet users; average 21 online hours per week; 271 million online shoppers” – Mark Tanner from the Shanghai-based digital agency China Skinny, shared some impressive numbers at his opening speech. He emphasized the importance for companies to build their online presence in China, since “38% of the brand awareness is created online and 48% purchase intent is made on company websites”.

Michael Lee from China and world’s largest e-commerce platform Alibaba.com, told about Alibaba’s legend of $5.75 billion sales on a single day – November 11th, Chinese Single’s Day invented by Alibaba. This was only to prove the dramatic potential of China’s online shopping capabilities. As an insider, Michael shared some tips for e-commerce success in China, including presence on established platforms, understanding of local shopping behaviour, utilizing social media, consistent service and various payment methods.

“The inaugural China Digital Conference has proved to be a success by attracting a right mix of people and looking at a relatively new but essential topic for Australian SMEs. We were proud to have speakers from China digital giants Alibaba, Tencent, Baidu and China Telecom to share their expertise to Australian local audience.” said Ray Evans, CEO and Founder of Australian Business Forum, “From the feedback of our delegates, the Conference has brought valuable insights and added a new dimension to their China strategies. We’ve perceived the need from Australian SMEs of understanding China’s online market, which will be a driver for us to make China Digital Conference an annual forum.”

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