Buy gold

Not for investment but for tradition

With the Spring Festival approaching, the gold market has entered its sales season. The recent decline in the gold price has offered consumers more affordable choices.

In the "ALL LOVE ALL LIFE" gold shop in Dazhongsi in Beijing, gold ornaments with a horse connotation are especially popular among consumers.

Yu Guiying, the general manager of the gold shop, says that the traditional Chinese wish to bless others with success or fortune has stimulated the sales of such items. In addition, the sharp decline in gold prices this year has also attracted the attention of consumers.

The preference for gold derives not only from its role as a bringer of blessings, but for its worth as an investment and a long-term holder of value.

The article is edited and translated from 马年春节　钱花在哪里, source: People's Daily Overseas Edition, author: Huan Jia, Yun Xiaoqian, Liu Shaoyang.